'Ice' Mal Jones; Wim Hof Instructor; Motivational & Transformational Speaker; 

Health, Life & Success Coach;

Mal, a successful Entrepreneur, taken to the edge with Physical & Mental challenges; who managed to dramatically transform his life & health; feels compelled to give back by helping others; now has a simple & passionate mission;

Why Wim Hof?

The Wim Hof Method is a way to tap into the hidden power in natures gifts of Oxygen & Cold Exposure; to unlock the true potential inside yourself to achieve significant health benefits.

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The Wim Hof Method

Become Happy, Healthy & Strong!

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Life, Health, Success Coaching

Transform your perspective on Life;

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Professional Speaking

Mal's Mission:

"To shift perspectives, so we can live more authentic, healthful, mindful, meaningful and successful lives; free from the psychological, emotional and physical pain of our stories; in doing so, becoming Happier, Healthier, Stronger and more Successful versions of ourselves".

Ice' Mal Jones, Wim Hof Instructor; Motivational & Transformational Speaker; 

Health, Life & Success Coach;


Who is Wim Hof?

“The Iceman” Wim Hof has baffled scientists for years with his ability to endure extreme temperatures and altitude. His secret lies in a method that mirrors the hard effects of nature to the innate immune system. Our bodies evolved to survive in a wide range of environmental conditions, but most people live in a very thin band of comfort. In order to re-discover the body’s potential you need to increase the types of stimulation that your body feels. This means getting just a little bit out of the comfort zone. Nature taught Wim to control his internal thermostat and you can, too. Wim is not exceptional. As he often says “What I am capable of, anyone is.”

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